For Mayor of Toronto · 2026Clear journeys and wayfinding
Connect Pearson, Union Station, the TTC, walking routes and neighbourhood destinations with clearer information and accessible navigation.
Home / Visitors & Culture
A city worth visiting because it works wellToronto should welcome visitors with confidence while making the city better for residents.
A strong visitor economy supports jobs, restaurants, hotels, arts, culture, sports, festivals and main streets. The public test is whether those benefits reach communities without making daily life harder.
The visitor promise
Easy to arrive. Easy to navigate. Safe, accessible and unforgettable.
Toronto’s welcome begins at the airport or station and continues through every street, venue and neighbourhood.
Clean, safe public spaces
Coordinate maintenance, lighting, washrooms, public information, emergency readiness and event operations.
Year-round reasons to visit
Support arts, film, music, food, sports, festivals, waterfront experiences and winter programming.
The whole city on the map
Help visitors discover Scarborough, North York, Etobicoke and neighbourhood main streets—not only downtown landmarks.
Major events that work locally
Plan transportation, deliveries, public space and neighbourhood impacts so residents and businesses share the benefit.
Toronto-made stories
Showcase local artists, creators and production talent through cultural investment and ambitious Toronto-made work.
Why this turns Megacity into Gigacity: Toronto coordinates transportation, culture, public space and local business into one welcoming experience.
Resident-first tourism
Visitor investment should leave Toronto stronger.
- More local jobs and spending on main streets.
- Public spaces and wayfinding that residents use every day.
- Accessible transportation and event planning that reduce disruption.
- Cultural opportunities that reach neighbourhoods across Toronto.
- Clear performance measures and shared responsibility across public and private partners.
The rule: visitors are welcomed; residents are never treated as scenery.
Destination Toronto reports that Toronto welcomed 28.2 million visitors in 2025, generating $9.1 billion in visitor spending, and its 10-year Destination Master Plan calls for coordinated investment in visitor experience, public spaces, infrastructure and citywide competitiveness. Destination Master Plan
Build the campaign
Help Toronto welcome the world by leading at home.
A serious citywide campaign needs people, resources and neighbourhood support to reach voters across Toronto.
Show support where you live and help build visible momentum.
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