Visual Style Bible
Toronto Leads Again, image by image.
The campaign image system uses Apple-style civic simplicity, Toronto identity, human-first AI, official mayoral campaign credibility, Toronto identity, careful student energy, and live HTML text over separate image assets.
Core rule
Generate reusable image ingredients, not full web pages. Text, buttons, headings, policy copy and calls to action remain live HTML/CSS so the site stays editable, responsive, searchable and accessible.
No dense text inside images.
No browser chrome or fake app bars.
No unreadable AI text or fake logos.
No dystopian or surveillance-style AI.
V7 Website Direction
Official campaign headquarters first.
The website should feel like the public headquarters for electing Jamie Atkinson mayor of Toronto: serious, readable, civic, conversion-focused and trustworthy. Youth energy remains on student and volunteer pages, while the homepage, plan and policy pages use cleaner civic design.
Every page reinforces Jamie Atkinson for Mayor of Toronto.
Primary visual anchors are the logo, CN Tower, Toronto skyline, green underline, ballot checkmark, issue icons and real Toronto people.
No repeated crown motif, no mascot, no fake signs, no dense image text and no fake UI bars.